More Information on Gift Cards
A Gift Card (also called a stored value card) is “loaded” with a specific dollar amount and is used as cash for future purchases. Since cards are generally given to others as a gift, gift cards can increase the business's customer base. Businesses may decide to set pre-determined dollar amounts or allow consumers to select the amount of their choice. The plastic card may display a customized design with a business's logo or be a standard (pre-manufactured) design. The dollar amount is loaded, stored in a database, and redeemed by swiping the magnetic stripe card through a Point-of-Sale terminal or with a Web-based application. Gift cards have replaced labor intensive paper gift certificates in many businesses.
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