Additional Merchant Benefits
Gift cards are ever increasing in popularity and should be an essential piece of your revenue growth strategy. Increased "Store" Traffic: Whether you’re in a traditional brick-and-mortar establishment or virtual marketplace, gift cards help keep customers coming back. Card balances can be added as a customer service gesture or for a return (store credit). Typically only 85% of a card's value is redeemed with the first purchase—giving you more opportunities to cross sell complementary items.
Increased Consumer Spending: Consumer gift card awareness is at an all time high as merchants move from traditional paper certificates to plastic cards with magnetic strips—sometimes doubling sales from paper to plastic.
Powerful Promotional Tool: Merchants can use gift cards as a tool to increase sales during slow days or in conjunction with a promotion.
Convenient Impulse Purchase: Consumers usually make their impulse purchase decisions based on promotions at the point-of-sale. All of the Sage Gift Card packages include POS promotional material for your use to help drive sales.
Limit Your Exposure: Many merchants experience problems with tracking and reporting with paper gift certificates. Reduce the opportunity for fraud and duplication by using up-to-the-minute Web-based reporting and tracking included with each of our packages.
