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Front office CRM systems are designed to automate and enhance customer-centric processes. By increasing efficiency in these areas, CRM allows companies to develop a collaborative future with their customers. In effect, an investment in a front office solution will allow a company to build its business around its customers.

This commitment leads to customer loyalty and sales productivity. After all, competitors may copy products, but long-term customer relationships cannot be acquired so easily. Best's front office powered by SalesLogix from Interact Commerce Corporation, offers the following management solutions: SOLUTIONS Sales Force Automation (SFA) - Effective sales force management improves the interaction between the sales force and the customer-and leads to loyal, long-term relationships. Marketing Automation - Provides effective methods for creating and managing marketing and telemarketing campaigns, lead generation and capture. Customer Relationship Management (CRM) - CRM provides a manageable guide toward the development of positive customer relationships. eCRM - By effectively utilizing the Web and all its capabilities, companies can extend to their customers a consistent Web experience and maximize new selling opportunities. The Best vision for MAS 90 and MAS 200 is to provide customers with software that gives them an ongoing competitive advantage as business requirements change and as new technologies become available. The link to SalesLogix contributes to this vision by providing a fully integrated front office-back office solution that adds up to superb customer service. More information For more information on Best applications, Dynalink, and Front Office powered by SalesLogix, visit the MAS 90 Partner File Center at www.bestsoftwareinc.com. Front Office Data Flow | Front Office System Configuration SIGN-UP TODAY